LOCATION | Austin, Texas
SERVICES | Architecture, Interiors, Branding, Graphics, & Environmental Signage
This new design has received an overwhelmingly positive response on our social channels. The building features a 34,000 sf flexible program that currently facilitates space for 8 retail units, 2 restaurants, and office space on the second level. The design incorporates a material palette that blends into the fabric of the Steiner Ranch community, located in northwest Austin, Texas. Exterior seating in the plaza is a great area for the tenants to host outdoor events or for families to relax while shopping.
The inspiration for the brand identity comes from the Palo Verde tree. The tree is native to Texas and has a long blossoming period of beautiful yellow flower clusters. The logo features an organic element of the Palo Verde tree while abstracting the blossoming period with a simple expression of a yellow shape.
Our approach to designing the monument sign was to keep the form simple, utilize materials present in the architecture, and introduce a dynamic lighted element that is revealed at night. The lit frame expresses the yellow shape of the logo. Incorporating LEDs gives the owner flexibility in creating custom color schemes for special events. One such example was to light the sign pink for Breast Cancer Awareness month.